Over the 30 years, FUSIPIM has continuously developed new products, improved food, and slowly became a famous local brand. In recent years, the FUSIPIM brand has not been confined to Malaysia, and has begun to enter the world stage, blossoming all over the world and moving towards world-class brands!


The FUSIPIM brand has a long history and can be traced back to 30 years ago. A fisherman, Eng Seng Poo, who was living in Sungai Burung Fishing Village in Selangor, Malaysia, was bored to has unstable lifestyle, decided to sold his boat and starting fish ball business.

During that time, in order for public easily remember his fish ball, he created his own brand. The name is FUSIPIM, because FU of FUSIPIM is taken from the Chinese name of the founder Eng Seng Poo, which means “rich”, and SIPIM is the homonym of “food”. Therefore, the Chinese language of FUSIPIM is also called “rich food”. In this way, a simple and easy to remember brand was born!

The tagline of FUSIPIM, “Bite to Believe, Great Taste for Everyone!” is derived from Eng Seng Poo’s insistence on quality food and food safety. Because he believes that each fish ball made by FUSIPIM is worthy of biting and eating it; and the deliciousness of FUSIPIM fish balls is worthy of everyone’s appreciation!